I was asked to create a two-sided billboard for Molly McGuire's. On the backside of the billboard, we strategically used Molly's best looking (and tastiest) dishes to give customers a feel for what kind of food is offered as well as setting a relaxing/vacation type of atmosphere through the photography that was used. The front design also contains the beach/vacation theme to tie in with the back. The goal for the front was a more basic design to blow up the Molly Mcguire's logo along with their slogan.
Billboard back (facing toward restuarant)
Billboard front (facing toward parking lot entrance and main road)